Social media is a new and exciting way to market your business online, gaining new customers and retaining loyal ones. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. This article will give you some ideas that will give you a leg up on the competition in the social media marketing game.
Understand the importance of conversation and dialogue. A lot of people forget that when a company writes a review they would like have a conversation with them. Talking openly with your customers is necessary to improve your products. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.
Make a plan before you go forth in social media marketing. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking. You should treat this like other marketing plans and set a timeline for reaching your goals. Always follow the plan as closely as possible and you will win with SMM.
Keep working and stay committed to utilizing social media. It can take considerable time to gain a network of loyal followers. That is when the real positives of social network marketing come through. Expect to see growth withing a year’s time, and don’t get impatient.
Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Understand that social networking shouldn’t be just used for posting ads about your products. Social media sites offer an excellent opportunity to discover new and interesting things about your customers. You can have them interact with you or with your brand and assess where they stand based on your interactions. Of course you can talk about the products that you offer, but you really should just use the platform as a way to form customer bonds.
When people comment on your site or ask questions, make sure you respond promptly and professionally. It’s common to look over a question or comment, so keep an eye out for them.
Be sure to post regularly and update frequently. If you post daily or more often, your customers will get in the habit of checking your feed regularly. If you rarely post, many customers will stop frequenting your page. You can either post yourself at certain times or use services that post updates for you automatically at specified times. This will help you stay on people’s radar.
Talk a little about who your friends are on the blog you use for social media. This is strange, but people like seeing social credentials prior to interacting with you. Emphasize on your blog that you have many friends on Facebook and lots of Twitter followers. Put in links to other content, as well.
Be very careful before you employ the services of marketing companies who specialize in social media. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. Your money will have been wasted sending you marketing message to accounts no one will ever see.
Make sure that you’re tracking the progress you’ve made. You need to have stats that showcase the generated activity and the number of new weekly followers you have. Work on connecting statistics to concrete actions so that you make optimal strategic decisions. If you don’t follow your results, you won’t know which aspects of social media marketing are paying off.
Want your customers to check in from your store? Set up a Facebook place and give your users a reason (read: discount) to check in and visit. Register your business with Facebook Places. Then, run a discount program where people receive a discount on their purchases if they check in to your business on Facebook. Have them show their Facebook profile to the cashier to prove they checked in. Foursquare offers an application that does something similar.
You can use social media to market, just like you market in other ways. Use the tips shared here and you can see your business grow by using social media.
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