Attraction marketing is simply using effective strategies to market your small or medium scale business online and have prospects come to you, and seek you out. Whether you are just starting out or would like to expand your existing business, attraction marketing can help you go from a struggling business to a successful one in the future. My name is Christopher Brown, and thanks for visiting!
Attraction marketing will make your business, product or service be seen online or in other media and will allow you to attract leads or potential customers naturally. The idea is you brand yourself, and then attract prospects to you, instead of you chasing them. It’s all about giving value that a person actually wants, and then they are likely to want to follow you as a leader. Here are some samples of how this kind of marketing strategy may work for your business:
- Your business is all about selling party themed cakes for kids. You can use attraction marketing to zero in on your target market like preschoolers or children in day care centers by giving out fliers or free samples on schools or in day cares. You may also target parents in places that they may frequent with kids like supermarkets, playgrounds, theme parks, etc. By branding yourself as a leader in the children’s party niche, customers will be attracted to you and your business products.
- Use attraction marketing to find more leads to check out your wedding planning business. You may start a blog or an article site about weddings, catering to weddings, planning weddings, etc. You may post reviews on your site plus ask your customers to make testimonials about your service. These will not just attract more traffic to your site but will also give customers the “What’s in it for me?” experience when they check out your services and you as a leader. Again you are seen as the leader and the business owner that people want to work with.
- You joined an MLM business but business is rather slow; you decide to make a simple blog site to feature your MLM products, ideas, and strategies. You create a newsletter and an exclusive email list to inform about recent deals, bargains and special sales related to your product. Attraction marketing like in this example gives you a chance to feature your business message giving customers the reason why they need to choose you to work with. If you are selling weight loss supplements, then focus on losing weight to fit in a swimsuit for summer or for avoiding illnesses related to obesity and being overweight. Anything that will appeal to customers in a personal manner is attraction marketing since you as the leader have the answers to a question, desire, or need that prospects have. The logical outcome is that they will want to do business with you.
Attraction marketing is described as any marketing scheme that provides valuable benefit to the customer before they step out of the door to buy your product. It is marketing that will help tell customers the importance of doing business with you and will give them the drive to follow and buy from you when they are ready. In essence, attraction marketing is:
- A marketing campaign that will help leads or potential customers to see the value in a doing business with you, without pitching products first.
- A technique that will announce the advantages or benefit of doing business with you and following you as a leader.
- A marketing style that will help promote products or service in the long run, after they get to know you and your message first.
- A system that will definitely set the standards of marketing and advertising to a target prospect whether it is online, through print media or any other manner of advertising.
- A process that will ultimately increase your prospect’s knowledge of you as a brand (i.e. http://christopherbrownblog.com) and give you an opportunity to increase your business revenues for the long term.
Hope this was a good read and gave you some ideas on how to use Attraction Marketing in your online business. Click here to contact me with any questions or if you need help getting going. I’m always happy to help. Thanks and have a good day!
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